New Reels: ‘FloriDada’ by Animal Collective

This week’s hot new video comes from the ever-adventurous American group whose Tenth album Painting With is to be released next month.

I’ll be honest, Animal Collective are a group I know by critical acclaim more than their actual work, a shocking oversight on my part which, based on this, would appear to need remedying. The band, who center around the duo David Portner and Noah Lennox, have been going since 1999 and their 2009 album Merriweather Post Pavilion in particular received much acclaim appearing highly on many best-of-the-year lists.

They kick off the new year with the single ‘FloriDada’, which comes with a trippy and stimulating video directed by the relative unknowns PFFR and tells some kind of love story but is really about the quite incredible CGI (which comes with a warning for epileptics, by the way) which has to be seen to be believed. We look forward to the labum, and also digging through their back catalogue!

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