New Reels: “Drinkee” by Sofi Tukker

The tune that Apple made famous finally gets a video of its own…

We at MVD first heard this track last year, Shazam-ing it in a Liverpool clothes shop after it had made us both nod our heads in approval. Turns out it had also been doing the rounds in this Apple watch commercial and thus also getting it’s earworm guitar hook in to people’s heads that way.

Since then the New York based duo – Sophie Hawley-Weld and Tucker Halpern – have released two more singles: Matadora and Hey Lion both of which feature influences from South America amongst other places. A debut EP is rumoured to be appearing soon, and Sofi Tukker are ones to watch for sure. Their music is infectious, hook-laden and fun, perfect summer music as it happens.

This video is their very first, and it’s a sufficiently stylish and glossy affair, but really this is about that hook, that bassline, that groove. Wherever you are, turn it up!

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